Real Estate · Poços de Caldas published case study

Flávia Fróes Corretora

The project was developed to position a real estate agent with an elegant presence, immediate trust, and communication aligned with high-value decisions.

The experience organizes services, properties, financing, professional authority, and contact channels into a clear, sophisticated, commercially focused journey.

What Was Done Corporate and commercial website for a real estate broker, with a positioning hero, services section, property showcase, financing/credit simulation, WhatsApp contact, and a visual presence aligned with the premium real estate market.
Delivered Outcome A more mature digital presence, with a stronger perception of local authority, direct navigation, and a structure prepared to turn interest into a sales conversation.
Flávia Fróes Corretora — project published in the Careka Digital portfolio
Project Architecture direction, interface, and conversion

Project Description

This page documents the work developed without blending the client’s identity with Careka Digital’s identity. The live website remains available through the primary button.

Premium PositioningInterface with a refined real-estate aesthetic, appropriate for higher-value properties and client service.
Commercial JourneyClear paths to properties, services, financing, and contact without overloading navigation.
Local TrustContent organized to strengthen authority in Poços de Caldas and the surrounding region.
Live website preservedThe original project remains separate inside the site/ folder, without mixing it with the case-study page.