CAREKA DIGITALVisual Engineering
Map My Digital Infrastructure↗
Gabriel S. MendesPoços de Caldas, MGProjects in Brazil and internationally.
I’m Gabriel Mendes, Careka Digital. I build the digital infrastructure that helps your clients understand your value before they ever ask your price.
Map My Digital Infrastructure↗10 Featured Projects
Each project below is a complete case: the visuals, context, outcome, and experience all belong to the same story.
Project 03
Digital repositioning and e-commerce experience for a Brazilian lingerie brand in the United States, combining editorial direction, identity, and the shopping experience.
A premium, contemporary presence designed to elevate the product, the brand, and the buying journey.
View Project
PROJECT 01
A cinematic digital experience for a multidisciplinary creative agency, connecting branding, audiovisual production, photography, and digital experiences.
DELIVERED OUTCOMEPremium positioning and visual architecture prepared to present multiple creative disciplines with impact and clarity.
View Project ↗
PROJECT 02
Premium legal website for Corey J. Allard, Esq., with editorial architecture, clearly defined practice areas, and clear paths to consultation.
DELIVERED OUTCOMEAuthority, clarity, and a digital presence aligned with the legal market in Rhode Island and Connecticut.
View Project ↗
PROJECT 03
Digital repositioning and e-commerce experience for a Brazilian lingerie brand in the United States, combining editorial direction, identity, and the shopping experience.
DELIVERED OUTCOMEA premium, contemporary presence designed to elevate the product, the brand, and the buying journey.
View Project ↗
PROJECT 04
Commercial ecosystem for home services in Utah, with service architecture, service areas, and journeys built to generate estimates.
DELIVERED OUTCOMEClear, commercial structure for presenting services, building trust, and accelerating quote requests.
View Project ↗
PROJECT 05
B2B presence for commercial kitchen equipment maintenance and service, highlighting technical experience, precision, and availability.
DELIVERED OUTCOMEStrong technical positioning and a direct commercial journey for preventive maintenance, repairs, and emergency service.
View Project ↗
PROJECT 06
Commercial experience for cleaning services in Greater Boston, combining brand presence, services, social proof, and quote generation.
DELIVERED OUTCOMEA clearer, more professional, conversion-oriented brand with direct paths to request a quote.
View Project ↗
PROJECT 07
A premium digital experience for a high-end dealership, with an elevated catalog, provenance proof, and clear paths to visit and financing.
DELIVERED OUTCOMEElevated perceived value and a commercial structure ready to turn interest into service.
View Project ↗
PROJECT 12
More than a website, we developed an immersive digital environment that reflects the true essence of the podcast. A magnetic platform designed to hold the audience’s attention.
DELIVERED OUTCOMEA digital platform ready to hold attention and scale the audience.
View Project ↗
PROJECT 13
A premium digital storefront designed to convey clinical authority. We mapped the patient journey to create a fluid, welcoming experience.
DELIVERED OUTCOMEImproved engagement and a patient journey fully focused on conversion.
View Project ↗
PROJECT 20
The barbershop’s personality and atmosphere translated into a digital experience. With intuitive navigation and an authentic look, clients can book an appointment in just a few clicks.
DELIVERED OUTCOMESignificant increase in direct bookings through the website.
View Project ↗Careka Digital organizes your online presence around four pillars: visual authority, digital assets, commercial traction, and operational support. Every solution is designed to make your business look online as strong as it already is in the real world.
Product and environment imagery with AI-assisted visual direction.
P1 · Product and environment imagery with AI-assisted visual direction.
We transform photos you provide into images with consistent visual direction for catalogs, social media, ads, and digital storefronts, keeping the real product as the reference.
Packages sized for different content volumes, with a defined scope to avoid unexpected costs.
Investment varies by image volume, number of visual directions, and revision rounds. Base photos must be provided by the client; photography and physical production are not included.
P1 · Strategic visual identity for brands at different stages.
We build a coherent visual system to increase brand recognition, consistency, and professional perception, from the essential core to a complete strategic architecture.
Naming, extensive market research, or highly complex corporate repositioning projects are evaluated separately.
Foundation includes the logo, 2 variations, color palette, typography, and an essential guide. Visual System expands variations, applications, and the brand manual. Strategic Architecture adds brand personality and voice, moodboard, photography direction, templates, and an implementation meeting.
P1 · Commercial proposals with structure, clarity, and perceived value.
We organize your offer into a clear, professional commercial document that presents the solution, scope, investment, and next steps with greater confidence.
Technical content, financial data, and legal information must be provided or validated by the client.
The Essential plan organizes a focused proposal. Executive adds copy review, an editable file, and pricing structure. Corporate expands storytelling, case studies, timeline, and presentation-ready formatting.
P1 · Executive presentations for meetings, sales, and B2B opportunities.
We create executive presentations that combine narrative, visual hierarchy, and data to support sales meetings, B2B projects, and presentations to partners or investors.
Market research, financial modeling, or production of data not provided by the client are additional services.
Investment increases with the number of slides, depth of storytelling, scripting needs, data visualizations, and number of revision rounds.
P1 · Custom QR Codes connecting physical materials to digital channels.
We create QR Codes visually aligned with your brand to connect printed materials, points of sale, events, or packaging to digital destinations in a practical way.
Code destinations must be defined by the client and may point to a website, WhatsApp, menu, catalog, form, or another valid URL.
Pricing varies based on the number of codes and required versions. Subscriptions to dynamic QR platforms, when desired, are paid separately.
P1 · Professional digital business card for contacts, links, and presentation.
We centralize your main channels in an elegant, easy-to-share digital card that strengthens the professional presentation of your brand in everyday contacts and networking.
Future data updates after delivery can be contracted separately whenever they require new file edits.
Solo includes the primary card. Smart adds a QR code and variations for different contexts. Corporate includes print-ready files, an email signature, social versions, and up to 3 professionals from the same company.
P1 · Professional organization of the WhatsApp Business catalog.
We organize products or services in WhatsApp Business with categories, titles, descriptions, and a more consistent visual presentation to make browsing and service easier.
The client provides item data, prices, and base images. Final approval of products and services in the catalog is subject to WhatsApp/Meta policies.
Starter organizes content already provided. Pro adds description review and business profile refinement. Elite includes sales copy and treatment of up to 20 images, plus complete category architecture.
P2 · Your own digital hub for links, services, and content.
We create a compact, customized page that brings together links, contact information, services, portfolio, and content at one branded address.
Domain, hosting, and paid third-party tools are not included unless expressly described in the proposal.
Core supports a lean structure. Pro adds a mini portfolio, form, and Analytics. Elite expands to multiple sections, services, portfolio, Meta Pixel, and segmented WhatsApp.
P2 · Conversion page with defined scope and measurement.
We develop a page built around one specific action — contact, quote request, signup, or purchase — with a responsive structure focused on clarity, trust, and conversion.
External tools, paid media, and complex integrations are contracted separately.
Essential covers a focused page. Performance adds copy review, an advanced form, and measurement. Elite includes strategic copy, initial automation, A/B testing structure, and post-launch technical support.
P2 · Digital presence for events, launches, and campaigns.
We create a responsive digital presence for event information, schedules, location, and registration, with a structure sized to the complexity of the experience.
Ticketing platforms, email-send tools, and external integrations with their own fees are not included.
The plans evolve from an informational page to experiences with RSVP, schedules, gallery, countdown, Analytics, and a partner area.
P2 · Complete corporate website for companies.
We design corporate websites that present the company, services, differentiators, proof, and contact channels with clear architecture, responsiveness, and a professional technical foundation.
Hosting, domain, licenses, and paid integrations are separate unless expressly included in the proposal.
Pricing varies based on page count, architecture depth, copy review, tracking, integrations, and QA level. The Signature plan includes 30 days of technical support.
P2 · Structural redesign of existing websites.
We restructure existing websites with issues in appearance, experience, responsiveness, or performance, preserving what works and addressing the real causes of the bottlenecks.
The service does not assume a complete rebuild when the current project allows for safe evolution; the solution is defined after an audit.
Investment varies by page volume and depth of corrections. Legacy code, proprietary plugins, or highly complex integrations may require additional diagnosis and a separate quote.
P2 · Editorial and technical structure for organic authority.
We structure the blog and editorial architecture to publish content with organization, a strong reading experience, and a technical SEO foundation, strengthening authority over time.
SEO is ongoing work, and no specific Google ranking can be promised. Results depend on competition, content, domain authority, and consistency.
Higher-tier plans add topic research, content clusters, initial content production, internal links, and editorial training.
P2 · Professional online store with a foundation for operations and growth.
We build online stores with catalog, payments, shipping, checkout, and responsive experience, sized according to the operation’s real complexity.
Platform, payment gateway, ERP, domain, hosting, and plugin/license subscriptions are not included unless expressly stated.
The range varies based on the initial number of products, variations, filters, payment gateways, logistics, tracking, and integrations. Bulk product uploads are handled through the Store Setup & Product Entry service.
P2 · Product entry and organization for existing online stores.
We organize the catalog of an existing store, entering products according to clear quantity and complexity criteria to avoid an undefined scope.
Photography, extensive copywriting, and advanced treatment of large image volumes are quoted separately.
Essential assumes content and images are organized by the client. Optimized adds description review, basic SEO, attributes, and moderate variations. Catalog Pro increases volume, category structure, compatible filters, and final QA.
P3 · Google Business Profile optimization.
We optimize your Google Business Profile to present complete information, services, service areas, and trust-building elements across local search and Maps.
No specific Google Maps ranking is promised. Visibility depends on relevance, proximity, competition, reputation, and other platform factors.
Start covers the profile foundation. Pro adds competitor analysis, expanded services, imagery, review strategy, and 4 posts. Authority includes ongoing support, 12 posts, and a period report.
P3 · Measurement setup for websites and campaigns.
We implement a measurement foundation to track visits, events, and conversions with greater confidence, supporting marketing and optimization decisions.
Data quality also depends on platforms, cookie consent, browsers, and settings outside the website.
Complexity increases with the number of events, platforms, domains, e-commerce requirements, and dataLayer needs. Server-side tracking, advanced CAPI, and special projects are quoted separately.
P3 · Positioning and short-form copy for digital channels.
We restructure bios and short introductions so they communicate more clearly who you are, what you offer, and what next step you want the customer to take.
The service focuses on clarity and positioning; it does not include ongoing social media management or recurring content production.
Plans vary by number of channels and depth of positioning. Multichannel includes core messaging, adapted bios, CTAs, and a short institutional presentation.
P3 · Short-form content scripts with attention structure and CTA.
We create scripts for Reels, TikTok, and Shorts with a hook, development, and CTA adapted to the niche, making consistent content production easier.
The commercial name does not represent a guarantee of virality. Reach depends on execution, distribution, audience, platform, and the context of each piece of content.
Investment varies by volume and additional materials. The Elite plan adds base captions and adaptation of themes for Stories.
P3 · Strategic management of Meta Ads and Google Ads.
We plan and manage paid campaigns with structured setup, measurement, and periodic optimization to pursue business opportunities with controlled investment.
Media spend is paid directly to the platforms and is not included. Ongoing video production, photo shoots, landing pages, and complex creative assets are quoted separately.
Start supports smaller operations on one platform. Growth expands campaigns, remarketing, and can operate across two platforms. Scale supports funnel structure, continuous testing, and broader follow-up.
P4 · Preventive maintenance and WordPress technical support.
We maintain WordPress websites with backups, updates, and preventive checks to reduce operational risk and keep the structure healthy.
Does not include development of new features, redesign, premium licenses, or recovery from incidents that originated before the plan began.
Pricing varies based on backup frequency, monitoring depth, and monthly time for minor adjustments. WooCommerce and critical operations receive a specific assessment.
P4 · Lead capture and initial relationship structure.
We structure a lead-capture journey with a page, form, integration, and initial communication to turn visitors into organized, measurable contacts.
CRM, email marketing, and automation subscriptions are paid directly by the client. Results depend on the offer, traffic, market, and execution.
Core covers the essential structure. Pro adds a lead magnet of up to 10 pages, up to 5 emails, and initial segmentation. Automation expands the lead magnet, emails, segments, compatible integration, and 30 days of support.
P4 · Professional email setup using the company domain.
We configure business email accounts on the company’s domain with essential authentication and testing to improve professionalism and communication reliability.
Premium licenses and subscriptions for Google Workspace, Microsoft 365, Hostinger, or another provider are paid separately. Extensive migrations are quoted separately.
Pricing varies based on the number of mailboxes and domain structure. Team and Business include greater standardization, aliases/groups when supported, and configuration guidance.
P4 · Smart forms for data collection and qualification.
We create forms with strategic questions and navigation logic to collect information, organize responses, and qualify leads before service begins.
Premium licenses for Typeform, Jotform, or other platforms are paid by the client when required.
Plans vary by number of questions, branches, scoring, and integrations. Advanced may include a webhook or compatible CRM and 30 days of technical support.
P4 · Editorial layout for e-books, guides, and rich materials.
We transform your content into a professional, organized digital piece that is visually consistent with your brand identity.
Materials over 50 pages are evaluated separately. Full writing, content research, and in-depth grammar review are not included in the layout service but can be contracted separately.
Essential includes the cover, layout, content organization, and 1 revision. Editorial expands the visual system, image treatment, callout boxes, and clickable table of contents. Premium adds complete editorial direction, special pages, simple infographics, links, and expanded visual treatment.
P4 · Custom Notion workspace for centralizing operations.
We create a Notion workspace to organize clients, projects, tasks, processes, and information in a structure adapted to the business’s real workflow.
Complex external integrations through Make, Zapier, APIs, or third-party systems are evaluated separately.
Core supports a small operation. Pro adds CRM, basic finance, proposals, onboarding, and 2 dashboards. Elite expands processes, suppliers, knowledge base, up to 3 dashboards, training, and 30 days of support.
Strategic Journal · 04 reads
Your best customer does not reach out just to ask basic questions. They research, compare, validate signals, and only then decide. Before the first message, they compare your storefront with the competitor’s, assess the strength of your visual infrastructure, and evaluate your reputation.
Strategic reading for businesses that need to be found, understood, and chosen before the first conversation.
Explore the Full Editorial ↗
CD / JOURNAL / 01
AI cross-references the data. The customer evaluates the aesthetics. A high-ticket decision is made before the first “Hello.” Learn how to align your digital structure so your online presence helps close the sale while you are not in the room.
AI cross-references the data. The customer evaluates the aesthetics. A high-ticket decision is made before the first “Hello.” Learn how to align your digital structure so your online presence helps close the sale while you are not in the room.
How your Google Business Profile and local digital architecture determine whether you become the city’s reference or just another option on the list.
Why generic templates and slow builders are filtering out your best customer and leaving only people who compete on price.
Reviews are more than stars. They are the psychological trigger that validates a high-ticket price before the sales meeting ever happens.
Careka Digital structures online presence to turn perception into trust. Websites, portfolios, proposals, visual systems, and touchpoints are designed to elevate authority before the first conversation.
Less Noise. More Clarity. More Commercial Direction.Build Method
Premium, with clear hierarchy.
Designed for Real Conversion.
To Be Found and Understood.
No generic template aesthetics.
When an online presence is slow, generic, or inconsistent, the brand loses authority before the conversation even begins.
Does what your best customer finds today confirm your value — or create room for price comparison? I want to elevate my digital presence ↗↗No form. No bureaucracy. Straight to the point—as it should be.
Message on WhatsApp ↗↗