Doce da Roça — Online Shop
A warm, distinctly Minas Gerais-inspired, well-organized digital storefront designed to turn handcrafted products into desire and sales conversations.
Doce da Roça’s online shop was built to bring the brand’s products together with a warm visual language, clear organization, and an authentic voice. The opening section introduces the storefront, primary CTAs, and the brand’s welcoming atmosphere, while the rest of the experience organizes categories, products, and quick paths to place an order.
Project Description
An online shop created to organize Doce da Roça’s products with attractive photography, clear categories, regional language, and an easy path to order through WhatsApp.
Delivered Outcome
A warm, commercially effective digital experience with an organized storefront, more than 50 treats, and a visual identity consistent with the brand.
Case Study Highlights
Visual Identity PreservedCopper, cream, and a warm atmosphere reinforce the brand’s handcrafted, premium world.
Full CatalogMore than 50 treats organized with photography, descriptions, and a clear path to order.
Well-Structured CategoriesJar sweets, sliced sweets, gourmet products, farm-style goods, copper-pan specialties, and wholesale offerings are presented for easy scanning.
Sell with a human touchThe digital experience leads naturally to WhatsApp while preserving the brand’s warm, approachable Minas Gerais personality.